SPI has concluded an exhaustive market analysis of the Global M2M market for INMARSAT with the goal of spurring market growth in the global M2M market:
Technical and financial assessment of the existing M2M business models;
Complete eco-system / value-chain assessments;
Comparative analysis of data-volume based billing vs. capability subscription models;
Identification key strategic capabilities and resources to spur growth;
Make/buy evaluations for new technology items;
M&A strategy for value-chain repositioning.
Synthesize a new monetization and value-chain repositioning strategy.
The far-reaching study led to a successful repositioning of INMARSAT in the marketplace and a shift-away from traditional data-volume based billing to flat rate capability subscriptions which reshaped the M2M business model.
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